Responsibilities

• Build replicable frameworks, activation principles, and playbooks for implementation across YouTube Marketing in service of business impact, agility and speed-to-market.
• Partner with Editorial and Campaign teams to implement social strategies that fuel healthy always-on channels and tentpole activations. Partner with regional teams to scale globally and support local implementation.
• Drive initiative social strategy and thought-leadership in collaboration with campaign leads for priority product areas.
• Partner with analysts to track social performance, develop recommendations to optimize in real-time, applying learnings to future campaigns, and reporting on impact.
• Collaborate with Google Brand Studio to surface YouTube performance insights and extract actionable learnings from across the wider business.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in social marketing.

Preferred

• Experience developing and executing data-driven social strategies and playbooks for global brands.
• Experience working cross-functionally with various stakeholders and teams.
• Experience identifying and analyzing relevant data to inform decision-making and tailor storytelling to internal stakeholders at all levels, including executive leadership.
• Deep subject matter expertise in social platforms, content formats, and algorithmic trends, including the YouTube ecosystem, creators and culture. Experience managing paid social campaigns.
• Strong autonomy in leading global projects with multiple stakeholders across a matrixed organization.