Responsibilities

• Own cross-platform strategy for Instagram, TikTok, and emerging platforms
• Set posting cadence benchmarks and growth targets by campus tier
• Monitor analytics daily and adjust strategy in real time
• Lead experimentation on trends, formats, and platform shifts
• Directly manage Social Media Managers
• Oversee performance, workflow, and content quality
• Implement systems for approvals, publishing, and rapid response
• Coach team members to improve political messaging and platform fluency
• Oversee digital alignment across 25–50+ Content Creator Fellows
• Set quality control standards and ensure message discipline

Requirements

• 3+ years of experience in digital communications, political campaigns, advocacy, or social media strategy
• Experience managing staff or leading a digital team
• Deep understanding of Instagram and TikTok growth mechanics
• Strong political instincts & ability to translate complex issues into culturally fluent content
• Highly organized and systems-oriented
• Comfortable operating in a fast-paced, high-pressure electoral environment
• Passionate about youth civic engagement and student-led power

Preferred

• Experience scaling multi-account digital programs
• Advanced analytics and dashboard experience
• Experience managing fellowships or creator networks
• Background in Michigan politics or youth organizing

Benefits

• generous benefits package