Responsibilities

• Own STO's social media strategy and day-to-day execution across Instagram, YouTube, Facebook, TikTok, X, and emerging platforms.
• Plan, create, and manage a consistent content and posting cadence that reflects the STO brand voice.
• Own the blog and editorial calendar, producing inspirational, product, practical, and community content.
• Own STO's email/newsletter content in partnership with the cross-functional teams.
• Build and own the master marketing calendar, aligning product launches, campaigns, events, PR moments, and content drops across the business.
• Translate the master marketing calendar into channel-specific content calendars for social, email, and blog.
• Partner cross-functionally with product, PR, events, and sales to confirm launch timing and messaging before anything goes live.
• Proactively flag calendar conflicts, gaps, or bottlenecks and propose solutions — don't wait to be asked.
• Source, brief, and manage photo/video needs for content, working with internal creative talent and outside photographers/videographers (when applicable).
• Build and manage a steady pipeline of authentic, community-sourced content (owner stories, their vehicles, trips, etc).

Requirements

• Proven track record owning social strategy and execution for a consumer brand, ideally within the “enthusiast” categories.
• Strong storyteller and writer, fluent in translating brand voice across formats and channels.
• Experience building and managing a content/editorial calendar across multiple channels.
• Experience owning or contributing to a cross-functional marketing calendar (product, PR, sales, events).
• Comfortable directing or producing photo/video content, and briefing creative partners with clarity.
• Community management experience — engaging authentically with an online audience.
• Analytical with the ability to read social and content performance data and adjust strategy accordingly.
• Highly organized project manager who can keep many moving pieces on schedule without dropping anything.
• Comfortable working autonomously and driving projects forward without being told.
• Experience building or managing a premium, consumer-facing brand with a deeply engaged affinity community.

Preferred

• Lifestyle-based, Motorsports, Automotive, Outdoor, or RV Marketing Experience a plus.