Responsibilities

• Determines needs, collects and organizes content, identifies differentiation, engages with the UHS internal Agency for creation/design and deployment of digital marketing across channels.
• Plans and initiates development of digital assets, marketing campaigns and other digital touch points, while also owning the maintenance of analytics metrics and campaign reporting.
• Plans robust social media content and posts regularly on respective facility accounts across Facebook, LinkedIn and Instagram.
• Supports awareness and generates leads through developing and orchestrating a marketing plan utilizing all appropriate online and traditional media platforms for inpatient and outpatient admissions, event registrations, and outside referral relationships.
• Spearheads utilization of best practices across channels, through existing vendors and platforms and/or identifying need for vetting of additional functionalities/services to support evolving business needs.
• Engages with the internal Agency – including Account, Creative, Digital, PR, and Social Media teams – to align campaign strategy, share insights, identify best practices, initiate projects and ensure integrated presentation to consumer audiences.

Requirements

• Education: Bachelor's Degree in marketing or related field required
• Experience: 5 years of healthcare marketing manager experience required; knowledge of social media and related strategies; knowledge of the Atlanta area behavioral healthcare market preferred
• Skills: Proficient knowledge of marketing metrics and Digital Analytics platforms
• Strong proficiency in conducting research via the Internet
• Understanding of client-facing interaction;
• Proficient in Microsoft Office Suite and social media platforms
• Strong sense of urgency and problem-solving skills
• Ability to analyze and assess new developments in the industry

Preferred

• knowledge of the Atlanta area behavioral healthcare market

Benefits

• Competitive Compensation & Generous Paid Time Off (26 days per year + roll over)
• Excellent Medical, Dental, Vision and Prescription Drug Plans
• 401(K) with company match and discounted stock plan
• SoFi Student Loan Refinancing Program
• Career development opportunities within UHS and its 300+ Subsidiaries!
• Student Loan Repayment
• Tuition Reimbursement
• Challenging and rewarding work environment
• More information is available on our Benefits Guest Website: benefits.uhsguest.com