Social Media & Video Content Manager

Salt Lake City, UT (On-site)

$40K/yr – $60K/yrMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own the end-to-end video content machine for a premium menswear brand, from concept through publishing and basic performance checks.

  • Own end-to-end video production: shot lists, edits, pacing, captions, and platform-tailored storytelling.
  • Coordinate with the Marketing Manager to align concepts, calendars, and campaigns and drive engagement metrics.
  • Capture spontaneous store moments and behind the scenes to fuel a steady content pipeline across Instagram, TikTok, and YouTube Shorts.

Job Description

Responsibilities

  • Film and edit short-form video content for Instagram, TikTok, Facebook, LinkedIn, and YouTube Shorts.
  • Manage and maintain H.M. COLE's social media accounts, including content scheduling, publishing, and basic community engagement.
  • Capture video and photo content of custom suit fittings, client transformations, styling sessions, store experiences, team culture, events, and behind-the-scenes moments.
  • Create polished Reels, promotional videos, educational content, testimonials, event recaps, and campaign assets.
  • Collaborate with the Marketing Manager to develop video concepts, shot lists, production schedules, content calendars, and social media strategies.
  • Schedule and publish content across social media platforms using approved content calendars.
  • Monitor social media performance and provide insights on engagement, reach, and content effectiveness.
  • Respond to comments, messages, and inquiries when appropriate while maintaining H.M. COLE's brand voice.
  • Edit content with clean pacing, captions, music, transitions, and visual storytelling appropriate for each platform.
  • Identify and capture spontaneous content opportunities during daily store operations, fittings, photoshoots, and events.

Requirements

  • Experience creating, managing, and publishing content for social media platforms.
  • Experience filming and editing video content for social media, brands, businesses, fashion, lifestyle, weddings, or similar industries.
  • Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and YouTube content strategies.
  • Strong understanding of video composition, lighting, movement, pacing, and visual storytelling.
  • Proficiency with video editing software such as Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, CapCut, Canva, or similar programs.
  • Familiarity with social media scheduling and content management tools.
  • Strong organizational skills and the ability to manage multiple projects and deadlines.
  • Excellent communication skills and the ability to work collaboratively with a marketing team.
  • Ability to work independently, take initiative, and maintain a professional standard of quality.

Benefits

  • 401(k)
  • 401(k) matching
  • Flexible schedule
  • Health insurance
  • Health savings account
  • Life insurance
  • Retirement plan
H.M. Cole logo

H.M. Cole

H.M. Cole provides the most convenient way for men to shop. Using the finest fabrics from European mills, our clothing is made unique to each individual while specializing in custom made suits, shirts and accessories. Going beyond a traditional store front, a Personal Clothier from H.M. Cole travels direct to the customer in the convenience of their home or office. We trust our Clothiers with high levels of customer service and valuable relationships with business professionals. Once you experience shopping with one of our clothiers, we're confident you'll never leave. H.M. Cole is "Custom - Convenient - Luxury"

Founded in 2012
Salt Lake City, Utah, USA
28 employees (10 in marketing)

Traffic Signals

Monthly Visitors
28K
Monthly Google Ads Budget
$7.3K
Traffic Source Mix
Search
61.1%
Direct
22%
Referral
3.7%
Social
1.3%
Paid
7.3%

Headcount Trend

Current headcount: ~28

Marketing Team

Marketing Roles Posted (Last 30 Days)
1