Responsibilities

• Brainstorming & Strategy
• Collaborate with the Meadows Content Strategist and other student workers to develop engaging and creative social media content.
• Brainstorm and pitch new ideas for reaching prospective students, current students, alumni, and the broader SMU Meadows community on social media and recurring content series.
• Research and stay up-to-date on social media trends to create relevant and engaging content.
• Content Production & Posting
• Film and edit short-form videos for platforms like Instagram Reels, TikTok, and YouTube Shorts.
• Write compelling captions that align with the SMU Meadows brand voice.
• Use the scheduling tool Buffer to submit posts for approval on all Meadows social platforms.
• Ensure all content is optimized for each platform, using relevant hashtags and tagging relevant accounts.
• Identify opportunities to engage with followers, alumni, and students through replies and reposts.

Requirements

• Current SMU undergraduate student pursuing a Meadows major (Advertising, Art, Art History, Corporate Communication & Public Affairs, Creative Computation, Dance, Film & Media Arts, Journalism, Fashion Media, Music, Theatre, or Musical Theatre)
• Familiarity with social media platforms
• Basic skills in photography, videography, and video editing
• Excellent written and visual communication skills
• Strong ability to collaborate and also work independently
• Creativity and enthusiasm to learn

Preferred

• Experience managing social media accounts and creating professional content for an organization
• Experience working with content management tools, such as Buffer or Sprout Social
• Experience with Canva
• An interest in other aspects of marketing, such as graphic design, public relations, and/or podcasting