Social Media Strategy Director, Creators & Community

USA (Remote)

$50K/yr – $120K/yrDirector/ExecutivePart time

Posted 2 months ago

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Job Summary

Own Bark Belt’s organic social growth by orchestrating creator-led content, community-building, and channel experiments to raise brand relevance and engagement among dog owners on premium lifestyle platforms.

  • Growth Engine: Leverage creators, content, and community to expand reach and follower engagement.
  • Voice & Identity: Shape Bark Belt’s online voice and premium brand presence across channels.
  • Content Performance: Track format and timing, iterate on what resonates, and optimize cadence for growth.

Job Description

Own Bark Belt’s organic social growth by orchestrating creator-led content, community-building, and channel experiments to raise brand relevance and engagement among dog owners on premium lifestyle platforms.

  • Defining and executing Bark Belt’s organic social strategy
  • Using creators, content, and community to grow the brand online
  • Briefing and managing creator relationships
  • Reviewing and posting creator content
  • Identifying trends, whitespace, and content opportunities
  • Keeping channels active, consistent, and growing
  • Tracking what content performs well and why
  • Testing content formats, messaging, cadence, and timing
  • Helping shape the voice and identity of Bark Belt online

Responsibilities

  • Experience building and leading organic social strategies
  • Expertise working with creators and growing online communities
  • Strong understanding of organic content mechanics and community growth
  • Familiarity with social media productivity and AI tools
  • Strong communication and relationship management skills
  • Loves dogs and has one yourself
  • Understands premium lifestyle brands

Requirements

  • Experience building and leading organic social strategies
  • Expertise working with creators and growing online communities
  • Strong understanding of organic content mechanics and community growth
  • Familiarity with social media productivity and AI tools
  • Strong communication and relationship management skills
  • Loves dogs and has one yourself
  • Understands premium lifestyle brands

Preferred

  • Experience with TikTok, Instagram, Facebook, and Reddit growth
  • Experience building and leading organic social strategies