Responsibilities

• Develop a monthly video content roadmap aligned with product launches and campaigns
• Translate product features such as dual-chamber design, hot and cold functionality, and mix mode into clear visual storytelling
• Identify trends, hooks, and formats that perform across TikTok, Reels, Shorts, and paid media
• Write scripts and plan scenes and storyboards
• Coordinate location scouting and shoot planning
• Film short-form UGC content and longer-form educational or behind-the-scenes videos
• Edit and optimize content for each platform’s best practices
• Maintain a consistent brand tone that is premium, functional, and not overly sales-driven
• Collaborate with CMO to train the social media specialist and elevate internal content creation skills
• Provide direction and structure for interns and contractors
• Help develop repeatable content systems including shot lists, templates, and production workflows
• Review content performance and iterate based on results
• Support paid media by producing multiple creative variants
• Create video assets that support retail and B2B buyer confidence

Requirements

• 3 or more years of experience producing social video for brands or creators
• Strong understanding of UGC-style content and short-form video trends
• Comfort filming and editing with mobile devices and or camera equipment
• Skilled at motion graphics, animation and editing
• Experience with scripting, storyboarding, and directing content
• Familiarity with TikTok, Instagram Reels, YouTube Shorts, and paid social formats
• Ability to work independently in a fast-paced startup environment

Preferred

• Experience with ecommerce or consumer lifestyle brands
• Paid social creative experience
• Experience supporting product launches