Drive social media strategy and execution for national recruitment and employer branding in a Federal government context.

• Develop and execute social media strategies that support national recruitment, hiring campaigns, and employer branding efforts
• Plan and manage editorial calendars and content pipelines across platforms (LinkedIn, X, Facebook, Instagram, YouTube)
• Create, schedule, and publish content in alignment with brand guidelines, accessibility standards (Section 508), and federal compliance requirements
• Collaborate onsite with government stakeholders and cross-functional teams (creative, analytics, paid media, program leadership) to ensure message alignment and approval workflows
• Monitor social media channels for engagement, sentiment, and emerging risks, and recommend proactive responses
• Conduct social listening and trend analysis to inform messaging, campaigns, and audience targeting strategies
• Analyze performance metrics (reach, engagement, conversions, sentiment) and contribute to KPI reporting and optimization efforts
• Support real-time and event-based content execution, including rapid-turnaround deliverables
• Develop social media toolkits, including captions, alt text, creative direction, and platform-specific guidance
• Coordinate with internal and external stakeholders to ensure consistency across all public-facing communications and channels