Responsibilities

• Work closely with the Communications Director and other members of the Leadership team to develop and execute a social media strategy that bolsters States Newsroom’s presence on popular social media platforms, with a primary focus on producing and posting more frequent short-form video content that engages a national audience
• Strategize creative approaches to translate important news stories of national interest into compelling video and visual content for national and state newsroom accounts
• Work with our National Content team to collect and produce short-form editorial video content (including TikTok, Reels, YouTube Shorts and other platform-native formats) for a national News From the States account
• Track examples of impact and identify and edit compelling media clips from our podcasts, live events, media appearances and more to adapt them for social platforms and other audiences
• Help produce and compile video and visual content on timely news stories and national trends involving multiple states, and respond to emerging conversations relevant to major state stories
• Develop partnerships with media organizations and independent creators who can amplify our work to a wider audience
• Track evolving trends on video platforms to share and incorporate insights and work with the Product team to monitor and measure analytics related to social media audience growth and engagement
• Help create reusable and customizable templates for photo and video posts and identify other posting tools and processes for use by state and national news teams
• Assist the Communications Director with a variety of other social media and communications-related duties, as necessary

Requirements

• At least 6 years of recent, professional experience in social media, digital communications, and/or content creation
• Deep knowledge of social media trends across a wide variety of platforms
• Experience creating a social media strategy / plan for a national organization
• Experience producing and editing short-form video content for social media platforms
• Experience creating compelling visual and graphic content for digital channels
• Ability to work across multiple digital formats including video, graphics, and written content
• Strong storytelling skills and ability to translate both investigative and breaking news stories into accessible content for broad audiences
• Experience using photo and video editing tools such as Adobe Creative Suite, Canva, CapCut, or similar; familiarity with audio software such as Riverside or Descript is a plus
• Familiarity with social media analytics and performance tracking
• Prior experience in journalism is strongly preferred
• Excellent interpersonal, written and verbal communication skills

Preferred

• Familiarity with audio software such as Riverside or Descript is a plus

Benefits

• Platinum-level healthcare options with premiums covered 100% for employees and 75% for qualified dependents
• 4 weeks of vacation per year
• 2 weeks of personal leave per year
• 11 paid holidays per year
• 20 hours of paid volunteer time per year
• $75 monthly cell phone reimbursement
• $200 cell phone replacement benefit every two years
• $75 monthly fitness benefit
• 401K with up to 3% match
• 12 weeks of parental leave