Responsibilities

• Develop a deep understanding of the Innovation Economy business, customer behaviors, and competitive landscape to inform messaging, brand building, client engagement, and relationship deepening.
• Define messaging frameworks and an organic content strategy grounded in audience insights, banker feedback, and competitive intelligence; translate these into an editorial plan tied to business goals.
• Own content development across organic and banker-activation content, including setting priorities, establishing an operating cadence, partnering with internal and external creative teams to develop content, and defining success measures that drive adoption, reuse, and performance.
• Develop end-to-end messaging and social content journeys tied to tentpole events, in partnership with Events and Communications.
• Partner with COE teams to identify the best social channels for content distribution, while running test-and-learn pilots on new and emerging platforms and staying current on platform developments (e.g., algorithm changes and new features) that shape social strategy.
• Identify campaign insights and trends to optimize tactics, improve results, and drive efficiencies.
• Serve as the subject matter expert on social content performance, advising the broader IE Marketing team on the formats, imagery, and messaging that drive the strongest results.
• Convert MoM/QoQ results into KPI/goal insights and executive-ready narratives.
• Develop a strategy to activate bankers as brand ambassadors and educate them on social selling best practices.
• Define and own the KPI framework and benchmarks for organic content engagement, in partnership with Analytics; understand end-to-end performance across traffic, content engagement, and equivalent media value.

Requirements

• 5+ years managing social media strategy, employee advocacy/ambassador programs, and/or brand social media; Bachelor’s degree (or higher) in Marketing, Communications, or a related field.
• Develop marketing/social strategies that translate business goals into channel plans, content direction, and measurable outcomes.
• Deep knowledge of LinkedIn plus broader platform best practices, functionality, and emerging features to optimize reach and engagement; stay current as platforms evolve.
• Develop and execute an always-on content strategy and editorial calendar—partnering with stakeholders to source stories, produce assets, and optimize content for each channel to drive engagement and outcomes.
• Produce monthly and quarterly performance reporting that demonstrates program value; translate MoM/QoQ results into KPI/goal insights and executive-ready narratives, using strong analytical and planning skills to identify issues, uncover opportunities, and recommend optimizations.
• Effective in matrixed environments; collaborate across business teams, COEs, vendors, and agencies; confidently pitch fresh ideas and think creatively to solve challenges.
• Excellent written and verbal communication skills.
• Proficient with enterprise dashboards and tools such as Salesforce Marketing Cloud, Adobe Analytics, Tableau, Power BI, Looker, and ThoughtSpot to deliver high-quality PowerPoint presentations.
• Team-first, adaptable, detail-oriented, and eager to learn; bring a positive, collaborative approach and genuine passion for the evolving social media landscape and its measurable marketing impact.
• Solutions-oriented and thrive in fast-paced, deadline-driven environments while managing multiple initiatives and priorities with strong follow-through.

Preferred

• Experience managing employee advocacy/ambassador and/or social selling programs, including developing and delivering best practices, training, and program materials.
• Proficient with social monitoring, publishing, and reporting tools (e.g., Sprinklr, Hearsay, LinkedIn Analytics).

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility.
• These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.