Social Media Strategist

New York, USA (On-site)

$70K/yr – $75K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Drive Nike’s organic social presence by managing publish workflows, testing, rights calendar, and cross-functional reporting for agency partners.

  • Own end-to-end publishing and QA for Nike social handles across platforms.
  • Must-have: 1–2 years in community management and social strategy.
  • Standout: Experience coordinating with global teams and rights management in a fast-moving brand.

Job Description

Responsibilities

  • Active always-on channel + content management for Nike in partnership with Nike’s Global social team (based in Beaverton, OR) and NYC-based internal teammate for optimal time zone coverage during planned and reactive social moments in sport
  • Test, QA, and publish all social organic posts for the aforementioned handles, with agility, operational excellence, and flawless execution
  • All posts are tested and approved in closed, live environment for approval
  • Manage usage calendar for rights expiring content and remove content from platforms when rights expire
  • Manage project tracker within Airtable, inclusive of post info, metadata governance for creators/partners and consistency across all organic social posts
  • Create qualitative reports focusing on audience observations and relevant social platform updates to drive insights for clients and agency partners
  • Manage quarterly and campaign reporting, analyzing data to inform clients of insights on what's working across organic social activity and creative
  • Provide guidance on social posting cadence by platform according to industry best practices and the client’s needs
  • Provide your own expertise and perspective on social media best practices and produce POVs for internal teams as well as clients
  • Provide inspiration and innovative uses for social media platforms to internal media and strategy teams to bring first to market opportunities to the client

Requirements

  • 1 - 2 years of community management and social strategy experience
  • Experience in mining insights, building social strategies, planning editorial calendars, community management and social reporting preferred
  • Strong writing and communication skills
  • Highly organized and detail-oriented with an emphasis on complete accuracy
  • Team player who can balance multiple workstreams, collaborate effectively and communicate clearly
  • Confidence in executing tasks independently, working with remote team members, and interacting with peers and senior executives within KINESSO and at partner agencies
  • Deep knowledge and expertise across all social media channels (Facebook, Instagram, TikTok, X/Twitter, Snapchat, Reddit, Pinterest, YouTube, etc.)
  • Practical experience with today’s social listening, community management, and measurement tools. Experience with Emplifi, Sprinklr Quid and Pathmatics is preferred
  • Wage and Benefits

Preferred

  • Experience with Emplifi, Sprinklr Quid and Pathmatics is preferred
  • Passion for sports and engrained in sports culture (whether that’s sneaker + streetwear to fitness + wellness to sports fandom) is a big plus!
  • Demonstrated enthusiasm for digital marketing with strong working knowledge of the social media landscape

Benefits

  • We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
IPG Mediabrands logo

IPG Mediabrands

3.7 Glassdoor

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Founded in 2007
New York, New York, USA
8.6K employees (2,270 in marketing)
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