Responsibilities

• Own the social media strategy across all platforms, including LinkedIn, Instagram, Facebook, X (Twitter), YouTube, and collaborate with our Greater China regional team on WeChat.
• Develop and execute a social content strategy aligned with Gensler's digital ecosystem, ensuring social content amplifies and extends project case studies, expertise pages, research publications, regional stories, and people profiles published across gensler.com.
• Bring SEO and GEO fluency to content decisions, collaborating with the digital team to ensure social content is structured to perform in both traditional search and AI-generated results.
• Partner with our editorial team to maintain a publishing strategy and social content calendar that reflects Gensler's business priorities and brand voice.
• Translate long-form content, including research reports, project case studies, and practitioner thought leadership, into platform-native social formats such as carousels, short-form video, quote graphics, and interactive posts.
• Stay ahead of social media trends and developments, emerging platforms, algorithm changes, AI-assisted content tools, and communications best practices, as well as the competitive landscape in architecture, design, and professional services.
• Produce and direct short-form video content and social-native creative assets that reflect Gensler's elevated visual brand standards.
• Write and edit copy across all platforms with a strong editorial voice, adapting tone and format to each channel while maintaining brand consistency.
• Source imagery and visual assets while partnering with our design team to produce social content that pushes creative boundaries reflective of the Gensler brand.
• Leverage Gensler's purpose and mission to connect meaningfully with our global audience around topics including human-centered design, climate action, resilience, and the future of the built environment.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years of relevant social media and content marketing experience; experience with B2B, professional services, architecture and design, or commercial real estate strongly preferred; agency experience is a plus.
• Demonstrated track record of growing and managing social audiences with measurable results.
• In-depth knowledge of the current social media landscape.
• Strong proficiency with enterprise social media management platforms (such Hootsuite or equivalent), analytics dashboards, and social listening tools.
• Proven ability to produce and direct short-form video content and comfort with lightweight content creation tools.
• Proficiency with Adobe Creative Suite and familiarity with design systems and brand guidelines.
• Strong writing, editing, and analytical skills with the ability to translate complex subject matter into accessible, engaging content.
• Experience with crisis communications response on social channels.
• Experience coordinating content strategy across global regions, business units, or offices.

Preferred

• agency experience is a plus.

Benefits

• medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off.
• 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities.