Responsibilities

• Develop, implement, and manage social media strategies that align with business objectives and target audience insights.
• Create and oversee engaging content development and copywriting tailored for various social media platforms.
• Utilize tools to monitor, analyze, and report on social media campaign performance and website traffic.
• Optimize content and campaigns using Search Engine Optimization (SEO) best practices to improve visibility and reach.
• Manage paid advertising campaigns through diverse systems and social media ad platforms to drive targeted traffic and conversions.
• Collaborate with cross-functional teams including marketing, sales, and product to ensure cohesive messaging and branding.
• Stay current with emerging social media trends, tools, and best practices to maintain a competitive edge.
• Adjust strategies based on data insights and feedback to continuously improve engagement and marketing effectiveness.

Requirements

• Proven experience in social media strategy development and execution.
• Experience with advanced social media management tools and platforms.
• Strong knowledge of Search Engine Optimization (SEO) and online marketing principles.
• Excellent content creation and copywriting skills tailored for digital platforms.
• Familiarity with emerging social media channels and influencer marketing.
• Experience working in a fast-paced marketing or advertising environment.
• The required skills such as Google Analytics and Google Adwords are essential for tracking campaign performance and managing paid advertising efforts effectively.

Preferred

• Certification in Google Analytics or Google Adwords.
• Background in data analysis or digital marketing analytics.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.