Social Media Strategist

New York, USA (Hybrid)

$63K/yr – $72K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Drive social media content and cross-channel messaging for NYC agency, coordinating strategy and campaigns with community focus.

  • Must-have: Experience in community work or related field
  • Standout: Strong writing/editing and video production skills
  • Standout: Ability to plan and manage social campaigns across channels

Job Description

Responsibilities

  • Develop and help execute the agency’s strategy and content development for social media
  • Develop creative and compelling copy, videos, and other work product to use on social media, in marketing materials, and other multimedia projects, and across other communications channels
  • Provide strategic guidance and support on synergizing messaging and aligning goals across communications channels, including social media, marketing, press, and multimedia platforms
  • Work with the agency’s outreach programs to create media campaigns, safety campaigns, and industry service notices for print, digital, and social media
  • Assist in the managing of the agency’s social media accounts, including creating content, responding to questions and comments from the public, and managing social media campaigns
  • Leverage social media to foster relationships with community stakeholders
  • Assist the Audio Visual Officer and Archivist with agency’s photography and videography services
  • Assist with maintenance of agency’s external facing website and employee Intranet and newsletters, ensuring that content is accurate and relevant
  • Analyze social media trends and website usage
  • Assist the Press team with communications with media outlets and response to large-scale emergencies

Requirements

  • A baccalaureate degree from an accredited college and two years of experience in community work or community centered activities in an area related to the duties described above
  • High school graduation or equivalent and six years of experience in community work or community centered activities in an area related to the duties as described above
  • Education and/or experience which is equivalent to "1" or "2" above. However, all candidates must have at least one year of experience as described in "1" above.

Preferred

  • Strong video production and editing skills
  • Strong writing and editing skills (ability to draft and edit written material)
  • A proven track record in developing creative strategies on social media with outstanding creativity and sense of humor
  • Ability to implement and manage social media campaigns
  • Knowledge of methods and techniques of strategic communications planning
  • Proficiency with Microsoft Office, including Word, Excel, and PowerPoint
  • Familiarity with graphic design and publication software, such as Adobe Illustrator, InDesign, and Photoshop
  • Excellent verbal communication skills
  • Ability to handle multiple priorities in a fast-paced environment
  • Effective organizational skills (planning, scheduling, prioritizing)
  • Ability to work with diverse individuals
  • Ability to identify and collaborate with Department subjects matter experts
  • Meticulous orientation to deadlines and details
  • Experience with speechwriting
  • Proficient in a designated Citywide language (Spanish, Chinese, Russian, Bengali, Haitian Creole, Korean, Arabic, Urdu, French, or Polish)

Benefits

  • Public Service Loan Forgiveness
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City of New York

3.7 Glassdoor

The City of New York is the most iconic and dynamic city on the planet. With a population of more than 8.4 million people, New York is not only the largest city in the United States — it is the academic, cultural, commercial, and financial capital of the world.City government is filled with opportunities for talented individuals seeking to improve their communities and make a meaningful difference in the lives of their fellow New Yorkers. Every day, the City’s more than 300,000 employees improve infrastructure, provide vital social services, build technology, protect health and safety, and so much more. Join us today at: http://www1.nyc.gov/jobs The City of New York offers its employees:•A chance to build the future of this city. New York City government is at the crossroads of where policy, great ideas, city services, and smart urban planning meet the lives and needs of every day New Yorkers. •Competitive salary and benefits. Hiring packages include a competitive salary, health benefits, various pension plans, employee assistance programs, and individual retirement accounts. •Diverse career opportunities. As the largest local government in the United States with more than 40 agencies, the City of New York offers a broad spectrum of opportunities — from education, housing development, and public health to sustainability, economic growth, technology, and emergency management.•Career Satisfaction. As a City employee, you will have the chance to shape the future of New York City and improve the quality of life for your family, neighbors, and fellow New Yorkers. •Equal Opportunity and Inclusion. The City of New York is an equal opportunity employer that prohibits discriminatory action against City employees and applicants for employment based on their actual or perceived race, color, national origin, ethnicity alienage, citizenship status, gender, religion, creed and all other protected categories.

New York, New York, USA
5.4K employees (163 in marketing)
69% recommend to a friend
40% CEO approval

Traffic Signals

Monthly Visitors
21.1M
Monthly Google Ads Budget
$37.9K
Traffic Source Mix
Search
43%
Direct
48%
Referral
7.1%
Social
0.9%
Paid
0.8%

Headcount Trend

Current headcount: ~5.4K

Marketing Team

Marketing Team Size
90 (2% of company)
Marketing Roles Posted (Last 30 Days)
2

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