Social Media Strategist at American Licorice Company | La Porte, IN

American Licorice Company

Social Media Strategist

La Porte, IN (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

Job Summary

Own social media presence and content strategy to grow engagement and support brand initiatives across platforms.

Social Platforms & Content: Plan and execute content that builds audience and drives measured engagement.
Analytics & Optimization: Track trends and campaign performance to inform iterative improvements.
Cross-Functional Collaboration: Align branding with product, PR, and marketing teams to maintain cohesive messages.

Job Description

Own social media presence and content strategy to grow engagement and support brand initiatives across platforms.

Social Platforms & Content: Plan and execute content that builds audience and drives measured engagement.
Analytics & Optimization: Track trends and campaign performance to inform iterative improvements.
Cross-Functional Collaboration: Align branding with product, PR, and marketing teams to maintain cohesive messages.

American Licorice Company

3.1 Glassdoor

An industry leader in manufacturing and marketing candy products, the American Licorice Company is one of the original licorice manufacturers in the US candy industry. Since its establishment in 1914, American Licorice has brought happiness to consumers with their Red Vines®, Fruit Vines®, Sour Punch®, Punchies® and Super Ropes® candy. American Licorice continually strives to be better tomorrow than today through their manufacturing facilities, associates, and communities. American Licorice Co. is privately held and headquartered in La Porte, Indiana. Additional information is available online at www.americanlicorice.com.

Founded in 1914

La Porte, Indiana, USA

300 employees (46 in marketing)

www.americanlicorice.com

42% recommend to a friend

64% CEO approval