American Licorice Company logo

American Licorice Company

Brand · Manufacturing

3.1

Company overview

An industry leader in manufacturing and marketing candy products, the American Licorice Company is one of the original licorice manufacturers in the US candy industry. Since its establishment in 1914, American Licorice has brought happiness to consumers with their Red Vines®, Fruit Vines®, Sour Punch®, Punchies® and Super Ropes® candy. American Licorice continually strives to be better tomorrow than today through their manufacturing facilities, associates, and communities. American Licorice Co. is privately held and headquartered in La Porte, Indiana. Additional information is available online at www.americanlicorice.com.
Founded in 1914
La Porte, Indiana, USA
300 employees (46 in marketing)
42% recommend to a friend
44% positive business outlook

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +7.1% year over year

Funding

Audience

Monthly website visitors
33.4K
Month over month-6.1%
Quarter over quarter-14.7%
Top sourceDirect (44.6%)
Ad budget per month$9.7K
Average search rank37.3
Traffic source mix
Direct
44.6%
Search
38.6%
Referral
8.6%
Social
6.7%
Paid referral
1.2%

LinkedIn followers

Follower count and growth

Total followers

5K

12-mo growth

+18.4%

Monthly growth

+0.4%

News

Links