Responsibilities

• Develop and execute creative content strategies aligned with brand goals, including posts, stories, videos, and graphics for platforms such as Facebook, Instagram, TikTok, LinkedIn, and Twitter.
• Design eye-catching visuals using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance content appeal.
• Optimize content for SEO by incorporating relevant keywords and hashtags to increase discoverability.
• Analyze web analytics and social media metrics via Google Analytics and platform insights to measure campaign performance and refine strategies.
• Collaborate with the marketing team on branding initiatives, public relations efforts, and e-commerce campaigns to maintain a cohesive online presence.
• Engage actively with followers by managing comments, messages, and relationship-building efforts to foster community loyalty.
• Stay current on digital marketing trends, video editing techniques, photography best practices, and social media advertising options like Facebook Ads.