Social Media Specialist

Irvine, CA (Hybrid)

$71K/yr – $75K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-brand social media execution and content strategy for a portfolio of fitness brands, ensuring brand-specific tone and measurable engagement.

  • Own content creation, editing, and posting across Instagram, Facebook, TikTok, and other platforms for multiple brands.
  • Must-have: 2+ years of social media marketing experience and strong copywriting skills.
  • Standout: Ability to tailor tone and style per brand and manage cross-brand collaboration.

Job Description

Drive multi-brand social media execution and content strategy for a portfolio of fitness brands, ensuring brand-specific tone and measurable engagement.

  • Own content creation, editing, and posting across Instagram, Facebook, TikTok, and other platforms for multiple brands.
  • Must-have: 2+ years of social media marketing experience and strong copywriting skills.
  • Standout: Ability to tailor tone and style per brand and manage cross-brand collaboration.
Xponential Fitness, LLC logo

Xponential Fitness, LLC

2.8 Glassdoor

Xponential Fitness, Inc. (NYSE: XPOF) is a leading global curator of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, the largest franchised yoga brand in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and the largest Barre brand in the United States; and BFT, a functional training and strength-based program. For more information, please visit the Company’s website at xponential.com.

Founded in 2017
Irvine, California, USA
284 employees (20 in marketing)
36% recommend to a friend
31% CEO approval

Traffic Signals

Monthly Visitors
21.2K
Traffic Source Mix
Search
40.6%
Direct
48.4%
Referral
7.2%
Social
2.2%
Paid
1.4%

Headcount Trend

Current headcount: ~282

Marketing Team

Marketing Team Size
13 (5% of company)

Funding

Total Funding
$729.6M
Last Raise
$550M
Post IPO Debt, 3 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $550M
  • Feb 2023
    Post IPO Secondary • $140.9M
  • Apr 2021
    Post IPO Debt • $38.7M

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