Social Media Specialist

Aurora, CO (Hybrid)

$46K/yr – $62K/yrMid LevelFull time

Posted 1 day ago

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Job Summary

Own the social media strategy and day-to-day execution for the School of Medicine across multiple platforms, coordinating with partners and stakeholders to promote the mission.

  • Develop strategy and editorial calendar
  • Create visuals and respond to audience
  • Analyze KPIs and report progress

Job Description

Responsibilities

  • Works with Social Media Program Lead and Communications Program Managers to develop social media strategy, including Facebook, X, Instagram, LinkedIn, YouTube, Threads, and Bluesky to promote the mission and vision of the School of Medicine and its departments, divisions, and centers.
  • Generates photos, videos, and infographics for social media.
  • Supports the Social Media Program Lead in maintaining the social media editorial content calendar.
  • Responds promptly to messages, comments, and inquiries.
  • Monitors social media to manage mentions of the School of Medicine and engage in relevant online discussions.
  • Builds and maintains relationships with faculty and staff within the CU Anschutz School of Medicine and shared services units.
  • Collaborate with colleagues at CU Anschutz, UCHealth, Children’s Hospital Colorado, Veterans Affairs, and other partners as appropriate.
  • Identify and implement best practices regarding communication practices, strategies, and tools.
  • Attend campus communications meetings as needed.
  • Hybrid – this role is eligible for a hybrid schedule of two to three (2-3) days per week on campus and as needed for in-person meetings.

Requirements

  • Bachelor’s degree from an accredited college or university in marketing, communications, public or media relations, journalism, or other related fields.
  • Substitution: A combination of education and related technical/military/paraprofessional experience may be substituted for a bachelor’s degree on a year-for-year basis.
  • Minimum Qualifications: 3-5 social media posts, considering a mix of infographics, videos, and website posts.
  • Applicants must meet minimum qualifications at the time of hire.
  • Knowledge, Skills, and Abilities: Exceptional independent writing skills and experience developing clear, concise, and key message-focused communications.
  • Willingness to learn and receive feedback on effective social media best practices.
  • Excellent knowledge of editing and grammar, including AP style.
  • Able to work with and manage multiple perspectives and actively listen to others to understand their perspective.
  • Demonstrated ability to capture the voice of a brand/person and deliver it consistently.
  • Strong data literacy, including KPIs, trends, dashboards, and reporting.

Preferred

  • Communications experience in a university, academic medical center, and/or large hospital system environment.
  • Experience with Smartsheet, Sprout, or other calendar/social media management tools.
  • Experience with photography, videography, and video editing.
  • Additional training/professional development in the following areas: social media strategy and implementation, search engine optimization, content management systems, and video editing.
  • Experience with project management, prioritization, timelines, and ensuring on-time deliverables.

Benefits

  • Medical: Multiple plan options
  • Dental: Multiple plan options
  • Additional Insurance: Disability, Life, Vision
  • Retirement 401(a) Plan: Employer contributes 10% of your gross pay
  • Paid Time Off: Accruals over the year
  • Vacation Days: 22/year (maximum accrual 352 hours)
  • Sick Days: 15/year (unlimited maximum accrual)
  • Holiday Days: 15/year
  • Tuition Benefit: Employees have access to this benefit on all CU campuses
  • ECO Pass: Reduced rate RTD Bus and light rail service
University of Colorado logo

University of Colorado

The University of Colorado plays a profound role in the lives of individuals, businesses and communities throughout Colorado, across the country and around the world. Nearly half a million alumni are leaders in business, science, the arts, health care and their communities, and they’re joined by some 15,000 more each year. In Aurora, Boulder, Colorado Springs and Denver, all four campuses are all for Colorado.At CU Boulder, students put their knowledge to use in areas of study ranging from archaeological finds in the arctic to improving the classroom experience to working with NASA to conduct research in space. CU Boulder is a member of the prestigious Association of American Universities and is one of the most beautiful campuses in the nation.UCCS, among the fastest growing universities in the state and nation, is a residential academic and research mainstay in southern Colorado, partnering with major corporations and federal agencies to provide leading-edge education ranging from cybersecurity, business to theater to nursing outreach programs for rural areas. CU Denver awards the most master’s degrees of any public institution in the state, has strengths in business, engineering, public affairs, computer science, art and digital media, and is a leader in sustainability. Located in downtown Denver, CU Denver is a commuter campus with nearby housing options and a wide range of online course and degree offerings.A state-of-the-art medical center, the CU Anschutz Medical Campus is globally recognized for its research, teaching and clinical programs in public health, medicine, dentistry, pharmacy, physical therapy and nursing. The CU Anschutz Medical Campus is also home to University of Colorado Hospital and Children’s Hospital Colorado. The CU School of Medicine’s roots reach back more than 100 years, when it opened in Boulder.Although not a campus, CU South Denver in Parker hosts a variety of courses from all four campuses.

Denver, Colorado, USA
4K employees (97 in marketing)

Traffic Signals

Monthly Visitors
787.1K
Traffic Source Mix
Search
20.4%
Direct
46.5%
Referral
30.9%
Social
0.6%
Paid
1.5%

Headcount Trend

Current headcount: ~4K

Marketing Team

Marketing Team Size
66 (2% of company)
Median Career Experience
18 years
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$500K
Last Raise
$500K
Grant, 3 years ago

Funding History

  • Jul 2023
    Grant
  • Jan 2023
    Grant
  • Apr 2021
    Grant • $500K

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