Social Media Specialist

USA (Remote)

$89K/yr - $109K/yr (Est.)Mid LevelFull time

Posted 4 months ago

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Job Summary

Drive Twilio’s brand social and executive storytelling with a remote, multi-channel focus.

  • Own and execute social content programs across LinkedIn, Instagram, X, and TikTok.
  • Must-have: Brand social experience and data-driven storytelling.
  • Standout: Global, cross-functional collaboration including employee advocacy.

Job Description

Responsibilities

  • Create compelling, on-brand content showcasing our customers, capabilities, and culture.
  • Manage our social channels including LinkedIn, Instagram, Facebook, X, and help us launch our TikTok.
  • Help execute our editorial calendar and campaigns.
  • Manage Twilio’s employee advocacy program, equipping our global and regional teams to share content.
  • Engage and build our community of technical developers, consumers, and business decision makers daily.
  • Collaborate with key company stakeholders on goals for campaigns, product releases, events, and other company-wide initiatives.
  • Contribute to Twilio’s mission of building the world’s leading customer engagement platform by showing what’s possible with it.
  • Create interesting, engaging content for our top executives.
  • Perform analysis and use data to prove our program is growing and our bets are paying off.
  • Constantly experiment and test new tactics to reach new audiences.

Requirements

  • Has experience managing brand social.
  • Expresses complex thoughts or ideas in 100 characters or less.
  • Thinks outside of the box and presents ideas clearly.
  • Is organized and loves to take projects and run with them.
  • Uses data to tell a story and has proven success on social.
  • Experience using social management tools, including Sprout Social, Canva, Figma, EveryoneSocial.
  • Enjoys building community.
  • Likes to have fun.
  • Location: remote, not eligible to be hired in CA, CT, NJ, NY, PA, WA.

Preferred

  • Experience with live video
  • Experience with graphic design

Benefits

  • Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more.
  • Offerings vary by location.
  • This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan.
  • All roles are generally eligible for health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.
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Twilio

3.7 Glassdoor

Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers.

Founded in 2008
San Francisco, California, USA
6.6K employees (419 in marketing)
64% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
4.4M
Monthly Google Ads Budget
$357K
Traffic Source Mix
Search
33.5%
Direct
57%
Referral
8.1%
Social
0.5%
Paid
0.7%

Headcount Trend

Current headcount: ~6.6K

Marketing Team

Marketing Team Size
307 (5% of company)
Median Career Experience
12 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$614.4M
Last Raise
$378.2M
Post IPO Equity, 5 years ago

Funding History

  • Jul 2021
    Post IPO Equity • $378.2M
  • Mar 2017
    Post IPO Equity
  • Aug 2016
    Post IPO Equity

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