Social Media Specialist - Trending Content at Sinclair Broadcast Group | Santa Monica, CA | $60K/yr – $70K/yr

Social Media Specialist - Trending Content

Santa Monica, CA (On-site)

$60K/yr – $70K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and execute high-velocity social coverage during live tennis events, coordinating publishing windows, UGC sourcing, and community management across five platforms while staying on brand and tight deadlines.

Ownership: publish in live windows, manage captions, hashtags, and platform styles.
Workflow: handle hand-offs between shifts, QA, rights clearance, and trend-driven content with fast-turn publication.
Audience & measurement: monitor comments, engage fans, flag issues, and surface high-signal posts for paid amplification.

Job Description

Responsibilities

Publish across IG, FB, TikTok, X, and YouTube during assigned coverage windows — manage the content calendar for that window, hit posting cadence targets, and operate inside the brand voice and visual standards the Senior Social Media Manager sets.
Run live coverage publishing during tournaments within the assigned coverage window — match moments, scheduled posts, breaking-news beats, and tentpole pushes — under the Senior Social Media Manager's Tournament Coverage Plan.
Receive hand-offs from the on-shift specialist and run the published content cycle through to the next hand-off — documented status update at end of the window (active matches, scheduled posts, items pending edits, open community threads, anything time-sensitive).
Own captions, sound choices, hashtags, and platform-native styling on every piece published — across IG, FB, TikTok, X, and YouTube.
QA every post before it goes live: fact check, score accuracy, grammar, brand voice, and platform fit. Escalate brand-tone, rights, or crisis calls up to the Senior Social Media Manager.
Handle community management on posts published during the assigned coverage window — respond to comments, DMs, and mentions within the response-policy framework the Senior Social Media Manager maintains; flag rising issues.
Flag organic posts that are strong boost candidates so the Senior Social Media Manager can pass them to the Paid Team.
Lead the UGC sourcing pipeline end-to-end: scan IG, FB, TikTok, X, and YouTube for high-quality user-generated tennis content — fan reactions, court-side captures, players' personal posts, partner moments, viral clips.
Reach out to creators and rights holders, build relationships, and secure rights/usage on each piece sourced; route to the Senior Social Media Manager for final rights/usage approval per the established framework.
Manage the repost cadence and credit standards across all five platforms — ensure every approved UGC piece publishes with the right context, attribution, and platform-native styling.