Responsibilities

• Create clear, compelling visual content to post to the DWR's social media accounts that follow current Associated Press Style and DWR standards.
• Manage the DWR Facebook, Instagram, X, Threads, YouTube, LinkedIn and Pinterest accounts.
• Maintain a weekly content calendar that plans and tracks posts on DWR's social media accounts.
• Stay up to date on social media trends and opportunities, and make recommendations based on those trends.
• Utilize a reporting tool to provide monthly analytics on account activity and successes.
• Work with employees in DWR regions and at DWR facilities to maintain a content schedule and to provide constructive feedback on their channels and posts.
• Collaborate with other sections within the agency to brainstorm and execute social media campaign ideas.
• Launch paid ads and boosted posts to help reach communications goals.
• Engage and interact with DWR’s customers in the comment sections and inboxes.
• Establish and maintain clear communication with DWR partners for collaborative social media messaging.

Requirements

• A Bachelor's degree or higher in one of the following areas: Social media, English, technical writing, communication, journalism, marketing or another closely related field, or directly related work experience equivalent.

Preferred

• Professional work experience coordinating social media communication strategies.
• Professional work experience managing a variety of company social media accounts.
• Exceptional communication skills with the ability to articulate complex information in ways that are interesting and easy for the public to understand.
• Creative storytelling skills using a variety of social media features.
• Experience coordinating social media strategies designed to increase participation in outdoor recreation activities.
• Experience with basic video and audio editing using professional software or web-based tools, such as Adobe Express and Meta's editing tools.

Benefits

• Job Stability: Enjoy the security and reliability of employment within a well-established organization.
• Career Growth: Develop valuable skills and gain opportunities for leadership within a large organization.
• Meaningful Work: Contribute to an important service that benefits the community and supports organizational goals.
• Supportive Work Environment: Be part of a team that values cooperation, strong work ethics, and mutual support.