Responsibilities

• Draft, schedule, and publish day-to-day content across Northwestern’s social media channels
• Maintain the social media calendar and manage workflow for incoming content requests
• Conduct social listening to identify trends, engagement opportunities, and emerging issues
• Flag reputational risks and provide support during crisis communications
• Support planning and execution of social media campaigns aligned with institutional priorities
• Contribute creative ideas for content, formats, and storytelling approaches
• Serve as primary administrator for social media management platform, Sprinklr
• Compile performance data and contribute to reporting, translating insights into recommendations
• Support documentation and coordination for the cross-campus Northwestern Social Media Workgroup
• Maintain strong relationships with campus partners to source content and amplify stories

Requirements

• Bachelor’s degree in communications, marketing, public relations, journalism, or related field
• 2–4 years of professional social media experience
• Experience managing and publishing content across major social platforms
• Strong writing, editing, and proofreading skills
• Knowledge of platform best practices and audience engagement strategies
• Strong organizational skills and ability to manage multiple projects and deadlines
• Experience with social media management platforms (Sprinklr preferred)
• Familiarity with analytics and reporting tools, and ability to translate insights into recommendations
• Collaborative approach and ability to work across teams and departments
• Self-motivated and proactive in monitoring trends and proposing creative ideas
• Willingness to monitor social media during off-hours for major events or crises

Preferred

• Experience managing high-reach, active social platforms
• Prior experience in higher education, large organizations, or public-facing institutions
• Knowledge of mobile-first design and video editing tools (e.g., CapCut, Adobe Premiere)
• Bonus if familiar with paid social media, Google Analytics, SEO

Benefits

• health, dental, vision, disability, and life insurance
• paid vacation and holidays
• paid medical/sick and parental leave
• tuition benefits for the employee and dependents
• pre-tax and flex spending accounts for commuting and dependent care
• generous retirement savings options
• wellness programs