Social Media Specialist

City of Industry, CA (On-site)

$30/hr – $45/hrMid LevelFull time

Posted 2 weeks ago

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Job Summary

Own and drive the restaurant brand's marketing—from strategy and creative content to paid media, social growth, and partnership collaborations.

  • Own the marketing strategy and content creation across social channels
  • Plan and optimize paid campaigns across Meta, TikTok, and Google
  • Forge partnerships with influencers and local communities

Job Description

Responsibilities

  • Develop and execute marketing strategies for our restaurant brand.
  • Manage and grow our social media platforms (Instagram, TikTok, Facebook, etc.).
  • Plan, shoot, and edit engaging photo and video content.
  • Launch and optimize paid advertising campaigns (Meta Ads, TikTok Ads, Google Ads, etc.).
  • Build brand awareness and increase customer engagement.
  • Work with influencers, local communities, and promotional partners.
  • Analyze campaign performance and improve marketing results.

Requirements

  • Must have experience in restaurant, food & beverage, or hospitality marketing.
  • Strong understanding of Instagram, TikTok, Meta Ads, and digital marketing.
  • Experience with paid advertising and campaign optimization.
  • Ability to create high-quality content and understand current social media trends.
  • Knowledge of both the Asian market and the mainstream U.S. market.
  • Creative, organized, and results-driven.
  • English required; bilingual (English/Chinese) is a proof? a plus.

Benefits

  • Employee discount
  • Flexible schedule

Marketing Team

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