Responsibilities

• Contribute to the strategic planning, development, and implementation of EmblemHealth’s content for social media.
• Develop social media strategies and content programs for communities in New York City and the greater metropolitan area.
• Set KPIs and performance goals for all campaigns and audiences.
• Use Adobe Analytics and other measurement tools such as Sprout Social, Meta Ads Manager, LinkedIn Campaign Manager, and analytics platforms supporting organic and paid initiatives to evaluate performance, identify trends, and provide actionable recommendations.
• Engage with internal Marketing & Communications team members and enterprise partners to craft compelling content for EmblemHealth tailored to achieve objectives across each social platform.
• Create engaging digital content, including social posts, stills and carousels, graphics, short-form videos, and multimedia storytelling aligned with brand and business objectives.
• Participate in on-site/in-the-field capture of key community moments for social promotion in partnership with community, sales, retail and press teams.
• Ensure consistency with all other marketing and promotional efforts.
• Monitor day-to-day platform activity, including social listening and engaging in relevant conversations about our companies and/or industry as needed.
• Track and monitor competitors on social media channels (in partnership with Research and Insights team), reporting brand “chatter” and other relevant insights.

Requirements

• Bachelor’s degree, preferably in Marketing, Communications or Fine Arts
• 3 – 5+ years’ experience in social media and content marketing (Required)
• Bilingual with the ability to create, edit, and adapt content for both audiences (Required)
• Health care experience (Preferred)
• Experience with all major social media platforms (LinkedIn, Meta, TikTok, WeChat, YouTube, X) including building a significant presence on social channels for a brand (Required)
• Social Media and Content Marketing experience (Required)
• Familiarity with Salesforce Marketing suite (Required)
• Strong writing and editing skills, with an emphasis on grammar (Required)
• Strong video production for social skills with an emphasis on smartphone recording and editing (Required)
• Strong analytic and reporting skills, with an understanding of identifying social media trends (Required)