Responsibilities

• Develop and execute social media strategies that support marketing, recruitment, and enrollment goals.
• Create, schedule, and publish engaging written, graphic, photo, and video content across multiple social media platforms.
• Maintain an editorial content calendar to ensure timely, consistent, and strategic messaging.
• Monitor social media channels, respond to comments and messages, and foster positive online engagement.
• Analyze social media performance and provide recommendations to improve reach, engagement, and effectiveness.
• Partner with faculty, staff, and campus departments to promote academic programs, student success stories, and college events.
• Attend events throughout GBC's service area to capture photos, videos, and behind-the-scenes content.
• Supervise and mentor student employees assisting with social media and digital content creation.
• Organize and maintain digital media assets while staying current with emerging social media trends, platforms, and best practices.

Requirements

• Bachelor's degree and two years of relevant professional experience; OR
• High school diploma or equivalent and six years of relevant professional experience; OR
• An equivalent combination of education and experience totaling six years.

Preferred

• Experience managing social media accounts for an organization, business, or educational institution.
• Proficiency with major social media platforms and social media management and analytics tools.
• Experience using applications such as Meta Business Suite, Hootsuite, Canva, Adobe Creative Suite, or similar creative software.
• Photography, videography, and video editing experience.
• Experience in higher education, marketing, communications, public relations, or a related field.
• Strong writing, storytelling, and interpersonal communication skills with exceptional attention to detail.

Benefits

• Health insurance options including medical, dental and vision
• 12 paid holidays
• Life insurance, long-term disability
• Generous annual and sick leave with 24 annual leave days, a beginning balance of 30 sick leave days.
• ComPsych supports employees through life's difficult moments.
• No state income tax!
• Free Parking
• Grants-in-aid for Faculty Employees
• Great Basin College is proud to provide a reduced-rate tuition benefit to faculty and qualified dependents. Faculty can take up to six credits per semester at a reduced rate. Dependents of faculty have unlimited credits, but in order to be eligible children must be unmarried and under the age of 24 and must receive at least 50% of their financial support from the employee and/or employee’s spouse or domestic partner.