Responsibilities

• Endorse the business objectives, ethics and values of Caesars Entertainment in accordance with the Code of Commitment and Mission, Vision and Values
• Develop and enhance company’s online presence through social media, website and Caesars Rewards Mobile App including posts, account management and ad placement
• Ensure up to date and accurate information
• Create social media content matrices/calendars to organize organic and advertising content by platform
• Write copy to be used in social media including posts and promotions
• Work closely with Caesars Advertising Media Manager to place digital ads aligning with marketing goals and objectives
• Take or obtain high quality digital photographs appropriate for use on various media platforms
• Ensure all images meet brand guidelines and regulatory requirements
• Resize and edit images as needed to meet each social media platforms specifications and for maximum effectiveness considering the unique needs and users for each platform and campaign
• Request creative design for content and ads, work closely with vendors and the internal design team to ensure timelines and creative standards are met

Requirements

• High school diploma or GED required
• One year marketing experience required
• One year experience managing multiple professional social media accounts simultaneously required
• One year experience managing social media advertising campaigns on Facebook and Twitter required
• Valid driver’s license required
• Proficient in the use of Windows based office software including but not limited to Microsoft Office, Word, Excel, PowerPoint and Outlook
• Proficient in use of Facebook, Twitter, Instagram, Pinterest and LinkedIn for business marketing
• Proficient in the use of a digital SLR camera for taking professional photos and videos
• Proficient in graphic design for social media graphics, banners, memes and photo editing
• Neat, professional appearance with excellent personal hygiene