Responsibilities

• Develop and implement comprehensive social media strategies aligned with marketing goals across various platforms such as Facebook, Instagram, and TikTok.
• Create engaging, high-quality content including graphics, videos, photography, and written posts that resonate with diverse audiences.
• Manage social media accounts to schedule posts, monitor engagement, and ensure consistent brand messaging.
• Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activity to inform content planning.
• Analyze social media performance using analytics tools

Requirements

• Proven experience in social media management with a strong portfolio demonstrating content creation across multiple platforms.
• Proficiency in graphic design and media editing tools such as Adobe Photoshop, Illustrator, and video editing software.
• Knowledge of SEO principles, keyword research, and digital marketing analytics to enhance content visibility.
• Excellent written communication skills with an eye for proofreading and content writing that aligns with branding guidelines.
• Ability to analyze data from social media analytics tools to derive actionable insights for continuous improvement.
• Strong relationship management skills to engage with online communities effectively and foster positive interactions.
• Ability to multitask in a fast-paced environment while maintaining attention to detail in content creation and campaign execution.