Social Media Specialist

Porterville, CA (On-site)

$25/hr – $28/hrMid Level4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and manage social media campaigns and productions for casino marketing, events, and community outreach, coordinating with departments, tracking performance, and supporting PR/SEO efforts.

  • Leads social media campaigns and content creation.
  • Manages reporting and cross-department coordination.
  • Supports events and community engagement across channels.

Job Description

Responsibilities

  • Oversees and coordinates all casino campaigns with Marketing Department management for social media coverage.
  • Coordinates and creates production, postings, schedules, contests, and engagement for each of the company’s social media platforms that are current, relevant, or trending to ensure positive promotion of the property.
  • Ensures support for all facility departments.
  • Coordinates with and supports the Legacy Rewards Player Club events and promotions.
  • Responsible for social media productions, including photography, filming, and editing content.
  • Coordinates social media coverage of current or scheduled events on or off company property, and staffing of events with department Team Members
  • Develops social media marketing campaigns and strategies with the Marketing Manager by studying economic indicators, identifying guests, and monitoring competition for each media platform.
  • Assist with advertising traffic plan and implementation to work simultaneously with digital marketing schedule.
  • Plans and executes social media efforts to work, build, and support company’s SEO/SEM status and website traffic, views, and visits.
  • Measures and reports performance of all social media platforms and campaigns.

Requirements

  • Minimum age requirement is twenty-one (21).
  • Associates degree plus two (2) years of social media marketing experience, or a minimum of four (4) years’ experience in social media marketing.
  • Knowledge and experience with marketing concepts.
  • Bilingual (Spanish/English) a plus not required.
  • Knowledge and experience in image and video editing on a desktop computer.
  • Knowledge and experience in image and video editing on mobile devices.
  • Knowledge and experience in social media platforms and digital marketing.
  • Knowledge and experience with filming and video equipment, tripods, light, sound, cameras, and mobile devices, and tablets.
  • Knowledge and experience with mass social media distribution, scheduling, and reporting platforms example: Hootsuite or Sendible.
  • Experience in filming social media content for a business.