Social Media Specialist

Roanoke, VA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and drive the social media and video strategy, actively monitor channels, and translate performance metrics into actions to deliver a positive ROI for the Credit Union. Lead brand strategy development and community engagement efforts across platforms.

  • Manage content creation and posting across platforms
  • Analyze metrics and translate insights into actionable optimizations

Job Description

Responsibilities

  • you will develop and execute a comprehensive social media and video strategy
  • you must be organized
  • you will also need to actively monitor these channels to interact with them and resolve issues
  • you will also need to analyze performance metrics and successfully demonstrate a positive return on your strategy to the Credit Union
  • you will be involved in creating our social media brand strategy and promoting community engagement

Requirements

  • Associates degree with a major or specialized concentration in Marketing, or equivalent work experience
  • Extensive experience with Adobe Creative Suite, Canva, social media platforms, Microsoft Office and various other computer and design applications
  • Job related experience creating content and posting content on social media channels, minimum 2 years
  • Comfort level with embracing leading edge technology and solid understanding of computer and network terminology
  • Exceptional communication, presentation and editing skills
  • Deep understanding of social media platforms (Facebook, Instagram, LinkedIn, X, TikTok, etc.)
  • Strong copywriting and editing skills tailored for social media
  • Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social)
  • Creative mindset with a high level of accuracy and attention to detail
  • Ability to analyze data and translate metrics into actionable insights

Benefits

  • Monthly incentive earning potential
  • Quarterly BONUS earning potential
  • Generous paid time off of 160 hours per year (4 weeks)
  • Paid holidays equates to an additional 10 days off per year
  • Career development from day 1
  • Community involvement opportunities provide an additional 8 hours of paid time off to serve
  • 0 premium health, dental, vision insurance , in addition to a monthly credit union HSA contribution
  • No cost telemedicine services for all team members (and your immediate family)
  • No cost Mental Health resources
  • 401(k) plan participation at 90 days with company match of 100% up to 6%
Blue Eagle Credit Union logo

Blue Eagle Credit Union

4.7 Glassdoor

As a local credit union serving the community since 1948, we strive to give you a 5-Star banking experience (check out our Google Reviews)!We help people every day to Pay Less. Earn More. Have Fun withfinancial solutions that are better, faster, easier, and more affordable.Our focus is on our members, not big business.We realize bad things happen to good people and we’re here to help.With leading edge technology blended with the human element, like Eagle Vision, you can talk to a real, live LOCAL person, through our ATMs.It’s time to See Banking Differently with Blue Eagle Credit Union. Open your account today!

Founded in 1948
Roanoke, Virginia, USA
46 employees (3 in marketing)
91% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
46.2K
Monthly Google Ads Budget
$9
Traffic Source Mix
Search
30.5%
Direct
64.3%
Referral
3.4%
Social
0.8%
Paid
0.9%

Headcount Trend

Current headcount: ~46

Marketing Team

Marketing Team Size
2 (4% of company)
Marketing Roles Posted (Last 30 Days)
1