Responsibilities

• Implement JCPenney’s social media marketing strategy with clear objectives, goals and KPI’s which may vary by campaign.
• Work closely with the social team, internal partners, and agency partners to manage the planning and maintenance of the organic social media calendar.
• Capture and edit video and photography from brand shoots, live events, etc. This may include real-time content capture and publishing.
• Collaborate and coordinate with agency partners: schedule status meetings, take detailed notes in all agency and partner meetings to ensure appropriate follow-up and clear post-meeting action items.
• Work closely with the influencer team to ensure content is incorporated into the JCPenney social calendar.
• Document, analyze, and provide meaningful insights on campaign performance
• Work with Media Team to better incorporate organic content into our customer funnel. Note: this role will not own paid media budgets
• Collaborate with other teams to develop approval/feedback processes and maintain voice (ie JCP Beauty, LinkedIn/HR, Portrait) in alignment with priorities and goals.
• Serve as a champion of the brand, ensuring our content they create stays aligned with JCPenney’s brand purpose and values.
• Advise and manage test and learn opportunities with an eye on constant innovation for relevance in the space.

Requirements

• Bachelor’s degree in Marketing or related field
• 2-3 years of experience in social media marketing, influencer marketing, or marketing communications
• Excellent understanding of social platforms, content performance, audiences, paid tactics and digital trend and technology
• Experience with filming, editing, and graphics for social content
• Comfortable navigating strategic, creative and analytical responsibilities
• Comprehends both direct and brand marketing principles and strategies
• Entrepreneurial, innovative, self-starter, energetic and agile
• Forward-thinker with the ability to work independently, thrive in a fast-paced environment and navigate ambiguity or uncertainty
• Strong multi-task capabilities with ability to juggle multiple projects and requests with a high attention to detail

Preferred

• Agency background and/or retail experience preferred
• Familiarity with the following applications is a plus: Editing Tools (CapCut, Canva, etc.), Opal, Sprout Social, Adobe Analytics, Google Analytics

Benefits

• If eligible, we offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays*, and 401(k) with Company match. All associates are eligible for an associate discount on all Catalyst Brands merchandise. For paid holidays, associates who are eligible for paid vacation (MTO) are also eligible for eight paid holidays during the calendar year. All store hourly associates scheduled to work on a designated holiday will receive additional compensation. *For paid vacation days, as well as eligibility requirements for other benefits, please visit www.catalystbrandsbenefits.com