Responsibilities

• Serve as the primary social media lead for clients, confidently advising on platform strategy, content direction and best practices, while managing the scope of work, timelines and priorities.
• Lead the social media strategy while managing cross-functional team involvement in the day-to-day handling of client accounts.
• Develop, implement and manage social media strategies across various platforms.
• Help establish client brand visual identity, develop brand voice and partner with the design team to establish look and feel for creative assets.
• Demonstrate strong copywriting skills and comprehensive understanding of client subject matter through social media content, client correspondence and community outreach materials.
• Work with client and cross-functional teams to develop and curate creative assets for social.
• Partner with client team for localized content capture, providing clear direction to help inform and empower optimal raw deliverables.
• Reflect understanding of diverse audiences through uniquely tailored social media strategies to engage multicultural communities.
• Monitor and analyze data and analytics to track organic engagement, reach, impressions and audience growth.
• Collaborate with client and agency teams to build and publish paid social media campaigns, monitor performance metrics and recommend optimizations to improve targeting, creative and overall results.

Requirements

• A minimum of five years of progressive experience within an agency or in-house corporate environment managing social media accounts with increasing levels of responsibility.
• Bachelor’s degree in communications, public relations, business, journalism, or a related field.
• Proven ability to manage multiple client accounts simultaneously in a fast-paced environment.
• Strong expertise across major social media platforms, including TikTok and Meta platforms (Instagram and Facebook).
• Demonstrated experience building and maintaining robust social media content calendar, creating the social media content and graphics.
• Demonstrated experience leveraging data and analytics to inform strategy and optimize performance.
• Hands-on experience managing, analyzing and optimizing paid social media campaigns and performance metrics.
• Proven track record of effective client communication and relationship management.
• Exceptional writing, communication and presentation skills.
• Highly creative, detail-oriented and strategic thinker.

Preferred

• Experience of working with government contracts a plus.