Social Media Producer

Fresno, CA (On-site)

$20/hrMid LevelFull time

Posted 5 weeks ago

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Job Summary

Own the core storytelling engine for station content across on-air and digital, with a focus on platform native formats and editorial quality.

  • Content Strategy: set story emphasis, length and format for broadcast and web.
  • Social Execution: manage key platforms (Facebook, X, Instagram) and drive audience to TV.
  • Editorial Integrity: ensure copy accuracy, grammar, and adherence to style across all outputs.

Job Description

Responsibilities

  • Develops and leads winning strategy for station content
  • Expert understanding of Facebook, X, Instagram and other social media platforms
  • Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines
  • Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television
  • Determines a story's emphasis, length, and format, and organizes material accordingly
  • Research and analyze background information related to news stories in order to be able to provide complete and accurate information
  • Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
  • Checks reference materials such as books, news files or public records to obtain relevant facts
  • Shoots and edits content for on-air and digital
  • Produces reports for all platforms
Nexstar Media Group, Inc. logo

Nexstar Media Group, Inc.

2.7 Glassdoor

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 316,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with more than 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All Americans,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property.

Founded in 1996
Irving, Texas, USA
4.2K employees (1,818 in marketing)
29% recommend to a friend
27% CEO approval

Traffic Signals

Monthly Visitors
252.9K
Traffic Source Mix
Search
29%
Direct
62.9%
Referral
6.4%
Social
1.5%
Paid
0.1%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size
1,351 (32% of company)
Median Career Experience
15 years
Median Tenure
6.4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$2.5M
Last Raise
$2.5M
Post IPO Equity, 9 years ago

Funding History

  • Sep 2017
    Post IPO Equity • $2.5M

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