Responsibilities

• Develop, implement, and manage our organic social media strategy across platforms (e.g., Instagram, Facebook, and TikTok).
• Create and schedule original, engaging, and brand-aligned content (including copy, graphics, photos, videos, and reels).
• Monitor social channels, respond to comments/messages, and engage with followers in a timely and authentic manner.
• Track and analyze performance metrics (reach, engagement, growth, etc.) to optimize campaigns and report results.
• Stay up-to-date with current social media trends, algorithm updates, and industry developments.
• Collaborate with internal teams to support product launches, promotions, events, and initiatives.
• Respond to reviews left on TripAdvisor, Google, and more.
• Draft and distribute press releases, media kits, and official statements to local and industry media.
• Build and maintain relationships with journalists, influencers, and community stakeholders.
• Organize and attend local events, media opportunities, and community outreach initiatives to represent the brand.

Requirements

• Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or related field (or equivalent experience).
• 1+ year of experience in social media management and/or public relations.
• Strong writing, editing, and storytelling skills with keen attention to detail.
• Proficiency in social media tools and platforms (e.g., Meta Business Suite, Hootsuite, Canva, Later, etc.).
• Basic graphic design and video editing skills are a plus.
• Excellent interpersonal skills and ability to build relationships with diverse stakeholders.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Passion for social media, branding, and community involvement.

Preferred

• Experience with paid social media advertising.
• Familiarity with SEO, Google Analytics, and Adobe.
• Existing media and influencer contacts.

Benefits

• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance