Responsibilities

• Film, shoot, and edit original video and photo content on-site at our Pasadena location
• Plan and execute a regular content calendar across Facebook, Instagram, and TikTok
• Write captions, scripts, and post copy aligned with our brand voice
• Post and schedule content across all platforms
• Plan, launch, and manage paid ad campaigns on Facebook and Instagram (Meta Ads Manager) and TikTok Ads
• Manage and optimize ad budgets and bidding to maximize performance
• Monitor campaign performance, run A/B tests, and adjust targeting/creative based on results
• Respond to comments, messages, and inquiries generated from posts and ads
• Track social media and ad analytics (reach, engagement, cost-per-lead, conversions) across all platforms
• Use platform-native tools (Meta Ads Manager, TikTok Ads Manager) and Google Analytics to monitor performance

Requirements

• Proven experience creating and editing short-form video content (Reels, TikToks, Stories)
• Hands-on experience managing paid ad campaigns on Meta Ads Manager and TikTok Ads (required)
• Strong understanding of budget management and campaign optimization
• Comfortable reading and reporting on analytics (Meta Ads Manager, TikTok Ads Manager, Google Analytics) to guide decisions
• Basic keyword research / SEO knowledge
• Comfortable filming and directing content in a real-world, in-person healthcare setting
• Must be able to work on-site full-time in Pasadena, CA
• Experience in healthcare, wellness, or treatment-related marketing a plus
• Familiarity with compliance considerations around advertising healthcare services (e.g., patient privacy, platform ad policies for addiction/treatment content) a plus

Benefits

• 401(k)
• Health insurance
• Paid time off