Responsibilities

• Develop and execute a comprehensive social media strategy across Facebook, Instagram, LinkedIn, and other relevant platforms
• Plan and manage a consistent content calendar aligned with company campaigns and initiatives
• Create and publish high-quality content including posts, reels, and graphics
• Create, launch, and manage paid ad campaigns across Meta (Facebook/Instagram) and Google
• Develop ad creatives and messaging designed to drive sales and lead generation
• Optimize campaigns based on performance data to maximize ROI
• Create engaging content that educates, informs, and converts
• Monitor comments, messages, and audience engagement
• Respond and interact with the online community to build relationships and trust
• Analyze performance metrics including reach, engagement, click-through rates, and conversions
• Provide regular reports with insights and recommendations
• Continuously optimize strategies based on data and trends
• Utilize the latest digital marketing tools, platforms, and technologies to improve performance and efficiency
• Stay current on industry trends, platform updates, and emerging technologies
• Apply knowledge of social media algorithms to increase visibility and engagement