Responsibilities

• Build and manage a consistent content calendar across Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts
• Use AI tools (ChatGPT, Claude, Canva AI, CapCut, Runway, etc.) to create written, graphic, and video content at scale
• Develop short-form video content that educates potential clients and builds trust in our brand
• Create ad copy and creative for paid social campaigns targeting Personal Injury audiences in New Jersey
• Launch and manage Meta Ads and TikTok Ads campaigns focused on generating qualified client inquiries
• Monitor ad performance and adjust targeting, creative, and budget to reduce cost-per-lead
• Build retargeting audiences to re-engage website visitors and warm audiences
• Report on weekly results: leads, reach, engagement, and ad spend efficiency
• Maintain a consistent, trustworthy brand voice across all platforms
• Respond to comments, DMs, and reviews in a professional and timely manner
• Grow our audience organically through engagement and smart content strategy

Requirements

• Proven experience managing social media accounts with measurable, documented results
• Hands-on fluency with AI content tools — actual daily workflows, not just familiarity
• Experience creating and managing Meta Ads campaigns (TikTok Ads a strong plus)
• Ability to independently create short-form video content (Reels, TikToks, Shorts)
• Strong writing skills and an eye for scroll-stopping content
• Comfortable reading analytics and adjusting strategy based on data
• Self-motivated and reliable — you manage your own time and hit deadlines

Preferred

• Prior experience marketing for a law firm or professional services company
• Familiarity with attorney advertising ethics rules
• Bilingual in English and Spanish
• Experience with SEO or Google Business Profile