Social Media Marketing Specialist (Bilingual in Mandarin is a plus)

Los Angeles, CA (On-site)

$25/hr – $30/hrMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive social media strategy and execution for a consumer brand across major platforms.

  • Own end-to-end social media planning, content creation, and posting across platforms.
  • Must-have: 1+ year in social media or digital marketing.
  • Standout: Proficiency with LinkedIn, Instagram, TikTok, and analytics tools.

Job Description

Responsibilities

  • Strategy Development: Create and implement comprehensive social media strategies aligned with overall marketing goals.
  • Content Creation: Develop, curate, and schedule engaging text, image, and video content (reels, graphics) for various platforms.
  • Community Management: Monitor social channels, respond to inquiries, and foster engagement with the community.
  • Analytics & Reporting: Track key performance metrics (ROI, traffic, engagement), analyze data, and generate monthly reports for senior management.
  • Campaign Management: Manage paid social media advertising campaigns.
  • Collaboration: Coordinate with marketing, sales, and design teams to ensure brand consistency.
  • Trend Monitoring: Stay current with social media trends, tools, and best practices.

Requirements

  • Experience: At least 1 year of work experience in social media or digital marketing.
  • Platforms: Deep understanding of major platforms (LinkedIn, Instagram, Facebook, TikTok, X, YouTube).
  • Skills: Strong copywriting, editing (photo/video), and communication skills.
  • Analytics: Proficiency in social analytics tools (e.g., Google Analytics, Hootsuite).
  • Education: Bachelor’s degree in Marketing, Communications, or related field.
  • Tools: Familiarity with design tools (e.g., Canva, Adobe Creative Suite) and CMS platforms.
SYNEAR FOODS USA logo

SYNEAR FOODS USA

Founded in 1997, Synear Food Co. Ltd with our team of 15,000 employees and covering an area of more than 750,000 sq meters in 12 manufacturing facilities, we are one of the largest and most well-known frozen food brands in China. Our annual production capacity is over 700,000 tons, supplying over 300 frozen products under 6 categories: dumplings, steamed buns, rice balls, wontons, snack food, and rice dumplings. Synear dominates almost 30% market share of China’s frozen food market. We are China’s top 500 most valuable brand (source: World Brand Lab); and honored to be the exclusive supplier of frozen food for the Beijing 2008 Olympic Games. We take pride in our ability in innovation and supreme quality of food production. As of right now, we are the leader of Food Safety in China: ISO9001, ISO22000 certifications, approved by FDA and BRC. Since 2003, Synear’s overseas market has developed steadily. Its business covers Asia-Pac, Europe, and North America. Our customers cover more than 50 countries including USA, Canada, UK, France, Germany, Italy, Russia, South Korea, Japan, Thailand, and the Philippines. The business channel covers large supermarket chains, foodservice chains, ethnic supermarkets, wholesale distribution and other types. It is the first Chinese well-known frozen food brand to have a manufacturing presence in the United States. Synear Foods USA was established in 2015. The 190,000 sq ft plant is in Chatsworth, a neighborhood in the northwestern San Fernando Valley of Los Angeles, California. The facility has multiple dumpling production lines and SQF Level 3 certified. Distributing (under “Synear” brand) to Asian stores nationally, including 99 Ranch, H-Mart, and Great Wall among others, we are focused on high-quality ingredients and constant innovation, actively launching new products of the best flavor with families in mind.We are committed to serve all our customers around the globe and devoted to bringing the hometown flavor to your home.

Founded in 2018
Los Angeles, California, USA
40 employees (5 in marketing)

Traffic Signals

Monthly Visitors
4.3K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~40

Marketing Team

Marketing Team Size
5 (13% of company)