Responsibilities

Develop and execute comprehensive social media marketing strategies across platforms to increase brand visibility and engagement.

• Develop and execute comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement
• Create, edit, and produce high-quality video content tailored for various social media channels, ensuring alignment with brand voice and campaign goals
• Manage social media calendars using tools like Hootsuite or Buffer to schedule posts consistently and monitor performance metrics
• Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activities to inform content creation and marketing tactics
• Optimize content for search engines (SEO) by incorporating relevant keywords and hashtags to enhance discoverability
• Collaborate with the design team utilizing Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to produce eye-catching graphics and visual assets
• Analyze web analytics through Google Analytics and web analytics tools to measure campaign effectiveness, refine strategies, and report on key performance indicators
• Engage with followers and manage online relationships through proactive community management and public relations efforts
• Oversee branding consistency across all digital channels while supporting e-commerce initiatives through targeted advertising campaigns like Facebook Advertising
• Stay updated on the latest trends in digital marketing, social media management, graphic design, photography, and video editing to keep strategies fresh and innovative

Requirements

Requirements

• Proficiency in video editing software such as Adobe Premiere Pro or Final Cut Pro with a keen eye for storytelling through visuals
• Strong knowledge of social media management tools including Hootsuite and Buffer for scheduling and analytics tracking
• Expertise in graphic design using Adobe Photoshop, Adobe Illustrator, and other Adobe Creative Suite applications
• Solid understanding of SEO principles, keyword research techniques, and web analytics platforms like Google Analytics
• Experience with social listening tools to monitor brand reputation and industry trends effectively
• Knowledge of Facebook Advertising platform for creating targeted ad campaigns that drive conversions
• Excellent written communication skills with the ability to proofread content meticulously for clarity and impact
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment
• Strong relationship management skills to engage with influencers, partners, customers, and internal teams effectively

Preferred

Preferred

• Strong storytelling through visuals
• Experience with photography or videography
• Experience collaborating with design teams on graphics
• Familiarity with e-commerce advertising campaigns

Benefits

Benefits

• Flexible schedule