Responsibilities

• Own and manage Viceroy's brand-owned social media accounts, including Viceroy Hotels, Viceroy Santa Monica, and any future corporate or brand-owned social media channels.
• Execute the brand's social strategy, voice, and creative direction established by the Senior Brand Director.
• Develop and maintain the social media content calendar, including campaigns, key brand moments, editorial themes, and posting cadence.
• Write engaging, on-brand social copy and publish content across all assigned platforms.
• Monitor platform trends, emerging features, and best practices, making recommendations to optimize performance.
• Manage day-to-day community engagement across all brand-owned accounts.
• Manage the department's marketing asset library, ensuring files and creative assets remain organized and accessible. Own the day-to-day platform stack used by Brand Marketing: social scheduling and publishing, the asset library, and creative tool licenses. Work within Monday.com boards maintained by digital support, keeping Brand Marketing tasks, owners, and dates current.
• Coordinate project timelines, approvals, and deliverables for Brand Marketing initiatives. Route creative for sign-off, track outstanding approvals, and flag slipped dates. Does not include budget ownership, agency scoping, or creative direction.
• Maintain the social reporting infrastructure: pull monthly and campaign-level data from platform analytics into a standing dashboard, own the campaign naming conventions and UTM tagging that let results roll up by property and region, and keep platform connections, permissions, and refresh schedules running.
• Support cross-functional communication in support of Brand Marketing team including but not limited to Viceroy Residences and Viceroy DISCOVERY membership support.

Requirements

• Bachelor’s Degree or equivalent preferred
• some experience in New York market preferred)
• Experience in a luxury/lifestyle hotel background required
• 3–5+ years in social media marketing, with experience managing multi-platform strategies, paid advertising, and cross-functional collaboration.
• Staying up-to-date with social media trends, platform updates, and best practices
• Pre-opening experience a plus
• Strong strategic thinking and project management skills with the ability to lead multiple initiatives simultaneously
• Ability to develop and curate engaging text, images, and video content that aligns with brand identity
• Proven experience in social media management, digital marketing, or content creation.
• Strong communication, creativity, analytical thinking, and proficiency with social media management tools and analytics platforms