Social Media Marketing Manager

District of Columbia, USA (On-site)

$45K/yr – $67K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and execute a regional social media program across DC area markets, building agent relationships, creating day-to-day content, and guiding strategy with market insights.

Lead regional social media strategy across Instagram, LinkedIn, Facebook, and TikTok for DC, Bethesda, and Howard County.
Collaborate with Business Developers to amplify client wins and showcase closing teams.
Monitor engagement and feedback to continuously optimize the approach.

Job Description

Responsibilities

Develop and execute a regional social media strategy across Instagram, LinkedIn, Facebook, and TikTok focused on the DC, Bethesda, and Howard County markets.
Build genuine relationships with real estate agents in the region — engage with their content, celebrate their wins, support their listings.
Create content that speaks to agents’ day‑to‑day: market trends, listing tips, community highlights, neighborhood spotlights.
Partner closely with our Business Developers in these markets to amplify their work and showcase the closing teams behind them.
Cover local events, agent gatherings, broker opens, and community happenings — both for content and for relationship‑building.
Track engagement, growth, and agent feedback — and adjust strategy based on what’s actually working.
Stay current on real estate, mortgage, and title industry trends and translate them into shareable content.

Requirements

2+ years managing social media for a brand, agency, or business.
Strong instincts for Instagram, LinkedIn, Facebook, and TikTok — and a sense of how each platform performs differently.
Excellent written communication with a natural ability to shift between professional, friendly, and conversational tones.
Comfortable shooting and editing short‑form video on your phone (you don’t need to be a videographer, but you should be confident in the field).
Working knowledge of Canva, CapCut or Premiere, and basic photo editing tools.
Self‑starter mindset — this role has a lot of room to be shaped by the person in it.

Preferred

Real estate, title, or mortgage industry experience — or a strong willingness to get up to speed quickly.
An existing network of contacts in the DC, Bethesda, or Howard County real estate community.
Experience running paid or boosted social campaigns.
Familiarity with Salesforce, Account Engagement (Pardot), or similar marketing automation tools.