Responsibilities

• Develop and execute comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and grow our online community.
• Create, curate, and manage high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Conduct social listening to track brand sentiment, industry trends, and competitor activity—using insights to refine messaging and outreach efforts.
• Implement SEO best practices and keyword research techniques to enhance content visibility on search engines and social platforms.
• Manage paid advertising campaigns on Facebook Ads and other digital channels to maximize reach and ROI.
• Collaborate with public relations teams to coordinate branding efforts, manage relationships with influencers, media outlets, and partners for strategic outreach.
• Analyze web analytics through Google Analytics and web analytics tools to measure campaign success, identify opportunities for growth, and report on key performance indicators.
• Oversee graphic design projects using Adobe Creative Suite (Photoshop, Illustrator) to produce visually appealing assets that support marketing initiatives.
• Maintain consistent branding across all channels while ensuring proofread content is error-free and aligned with company standards.