Responsibilities

• Develop and execute comprehensive social media strategies across various platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok to enhance brand visibility and engagement.
• Create, curate, and manage high-quality content—such as graphics, videos, blog posts, and photography—that aligns with brand messaging and marketing goals.
• Monitor social listening tools to gather insights on audience sentiment, industry trends, and competitor activity; leverage this data to refine campaigns.
• Utilize media editing tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to produce visually compelling content that captures attention.
• Manage social media advertising campaigns on platforms like Facebook Advertising and optimize performance using analytics tools such as Google Analytics and social media platform insights.
• Track digital marketing performance through detailed analytics reports; analyze data related to marketing online analytics, media performance metrics, and social media analytics to measure success.
• Oversee social media communication by engaging with followers promptly and professionally while maintaining a consistent brand voice.
• Coordinate with cross-functional teams including PR, content creation, graphic design, and e-commerce to ensure cohesive messaging across all channels.

Requirements

• Proven experience in social media management combined with a strong understanding of digital marketing performance monitoring tools.
• Proficiency in content creation software such as Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, along with video editing skills for multimedia content production.
• Hands-on experience with social listening platforms like Buffer (application), Hootsuite or similar tools for scheduling and analytics.
• Knowledge of SEO best practices along with keyword research techniques to enhance content discoverability.
• Ability to analyze web analytics data from Google Analytics or similar tools to assess campaign effectiveness.
• Strong writing skills for content writing that is engaging, clear, and aligned with branding guidelines.
• Excellent relationship management skills for collaborating with internal teams and external partners effectively.
• Familiarity with social media advertising platforms such as Facebook Advertising; experience in managing paid campaigns is highly desirable.

Preferred

• A background in branding strategy, public relations principles, media editing tools proficiency, photography skills, and e-commerce knowledge will be advantageous.