Perreo Parrty Group

Social Media and Marketing Manager

Leadville, CO (On-site)

$49K/yr – $59K/yrMid LevelContract

Posted 5 months ago

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Job Summary

Drive cross‑platform social media impact with strategy, high‑quality content, and data‑driven optimization.

  • Own end‑to‑end social campaigns across major platforms and monitor performance.
  • Must-have: Proven social media marketing experience with measurable growth.
  • Standout: Strong content creation and analytics skills (Adobe Suite, Google Analytics).

Job Description

Responsibilities

  • Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to enhance brand visibility and engagement.
  • Create high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and marketing objectives.
  • Manage social media management tools like Hootsuite or Buffer to schedule posts, monitor campaigns, and analyze performance metrics.
  • Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activities to inform marketing strategies.
  • Utilize SEO techniques and keyword research to optimize content for search engines and improve organic reach.
  • Oversee paid advertising campaigns on Facebook Advertising and other digital channels to maximize ROI.
  • Collaborate with public relations teams to manage brand reputation, craft press releases, and coordinate media outreach efforts.
  • Analyze web analytics using Google Analytics and web analytics tools to measure campaign effectiveness and inform future initiatives.
  • Engage with followers to foster relationships, respond to inquiries promptly, and build a loyal online community.
  • Support e-commerce initiatives by creating engaging product descriptions, promotional content, and visual assets that drive online sales.

Requirements

  • Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
  • Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and the Adobe Creative Suite for content creation.
  • Familiarity with social media management platforms like Hootsuite or Buffer for scheduling and analytics tracking.
  • Knowledge of SEO best practices, keyword research tools, and web analytics platforms including Google Analytics.
  • Experience in video editing and photography to produce engaging multimedia content.
  • Strong understanding of branding principles, relationship management, public relations strategies, and digital advertising techniques.
  • Ability to analyze data insights to optimize campaigns continuously and demonstrate measurable results in social media growth and engagement.