Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to boost brand visibility and engagement.
• Create high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and marketing objectives.
• Manage social media calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback for timely responses and insights.
• Optimize content for SEO by conducting keyword research and integrating relevant keywords into posts and campaigns.
• Analyze web analytics and social media metrics using Google Analytics and other tools to measure campaign performance and inform future strategies.
• Collaborate with public relations teams to coordinate outreach efforts, manage influencer partnerships, and handle crisis communication when necessary.
• Oversee paid advertising campaigns on Facebook Advertising and other platforms to increase reach and conversions.
• Maintain relationships with key stakeholders, partners, and customers through effective relationship management practices.
• Stay current with digital marketing trends, emerging social media features, and best practices in graphic design, video editing, and branding.

Requirements

• Proven experience in social media marketing, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in Adobe Creative Suite including Photoshop and Illustrator for graphic design; experience with video editing is a plus.
• Familiarity with social media management tools such as Hootsuite or Buffer for scheduling and analytics tracking.
• Knowledge of SEO principles, keyword research techniques, web analytics (Google Analytics), and social listening tools.
• Strong skills in content creation—writing compelling copy, designing visuals, capturing photography, and editing videos.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Excellent proofreading skills with an eye for detail to ensure all content aligns with branding standards.
• Experience in public relations strategies including relationship management with media outlets or influencers is desirable.
• A proactive attitude with excellent communication skills—both written and verbal—that inspire collaboration across teams. Join us in shaping the future of our brand’s digital journey! Bring your creativity, strategic thinking, and passion for digital marketing to make a meaningful impact while advancing your career in a vibrant environment dedicated to innovation and growth.