Responsibilities

• Develop, implement, and manage comprehensive social media strategies aligned with brand goals.
• Create engaging, high-quality content including graphics, videos, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage daily social media activities across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others using applications like Hootsuite and Buffer.
• Monitor social listening channels to track brand mentions, industry trends, and customer feedback for timely responses.
• Conduct keyword research and utilize SEO best practices to optimize content for search visibility.
• Plan and execute Facebook Advertising campaigns to increase reach and engagement.
• Analyze web analytics and social media metrics through Google Analytics and web analytics tools to assess campaign performance.
• Collaborate with the marketing team on branding initiatives, public relations efforts, and e-commerce strategies.
• Proofread all content for accuracy, consistency, and adherence to brand voice before publishing.
• Maintain relationships with influencers, partners, and community members to foster positive brand associations.