Responsibilities

• Develop and execute social strategy across all four brands
• Create and manage monthly content calendars
• Film and photograph content in-practice approximately 3 days/week
• Conceptualize, shoot, edit, and publish Reels/TikToks/Stories
• Develop hooks, scripts, captions, and recurring content series
• Direct Dr. Sharon, providers, team members, and collaborators on camera
• Manage posting, community engagement, comments, DMs, tags, and mentions
• Identify trends and cultural moments worth participating in
• Build distinct voices and audiences for each brand
• Track reach, engagement, shares, saves, watch time, follower growth, and other key metrics

Requirements

• Creative with excellent taste
• Social-media obsessed and culturally aware
• Strong at short-form video, storytelling, and editing
• Comfortable both behind the camera and directing people in front of it
• Able to create polished luxury content and spontaneous personality-driven content
• Highly organized and able to independently manage multiple brands
• Proactive - you see content opportunities without waiting to be told what to shoot
• Data-aware and genuinely interested in audience growth
• Comfortable receiving feedback and iterating quickly
• Experience in dental, healthcare, beauty, wellness, hospitality, luxury, fashion, or lifestyle is a plus, but not required.

Preferred

• Experience in dental, healthcare, beauty, wellness, hospitality, luxury, fashion, or lifestyle is a plus, but not required.
• Your portfolio matters more to us than your number of years of experience.