Responsibilities

• Develop and implement comprehensive social media strategies across multiple platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Create, curate, and manage high-quality content including graphics, videos, photography, blog posts, and copy that align with brand messaging and marketing goals.
• Utilize media editing tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to produce visually appealing content that captures audience attention.
• Monitor social media channels using tools like Hootsuite and Buffer to schedule posts, track engagement metrics, and optimize content performance through data-driven insights.
• Conduct social listening to gather feedback, identify trends, and manage online reputation effectively through proactive relationship management.
• Plan and execute targeted advertising campaigns on platforms such as Facebook Advertising to reach specific audiences and achieve marketing objectives.
• Analyze digital marketing performance using Google Analytics, web analytics tools, and marketing online analytics to measure success and refine strategies accordingly.
• Collaborate with cross-functional teams including public relations to ensure consistent branding across all channels while managing crisis communication when necessary.
• Stay updated on the latest social media trends, platform updates, and industry best practices to keep our digital presence innovative and competitive.

Requirements

• Proven experience in social media management with a strong understanding of various social media platforms’ algorithms and best practices.
• Expertise in content creation including writing engaging copy, designing graphics with Adobe Photoshop/Illustrator, and editing videos for social media use.
• Proficiency in social media analytics tools such as Google Analytics, Hootsuite Insights, Buffer analytics or similar applications for performance monitoring.
• Knowledge of SEO principles combined with keyword research skills to optimize content for search engines.
• Strong understanding of digital marketing strategies including social media marketing campaigns, branding initiatives, and public relations integration.
• Ability to analyze media performance data to assess ROI (Return on Investment) and inform future campaigns effectively.
• Excellent communication skills with an emphasis on social media communication etiquette; ability to proofread content meticulously before publishing.
• Familiarity with web analytics tools for tracking website traffic patterns related to social campaigns; experience in marketing online analytics is preferred.
• Creative mindset with a keen eye for graphic design elements; experience with photography is a plus.
• Strong relationship management skills for engaging with influencers, partners, customers, and internal teams seamlessly.

Benefits

• Flexible schedule