Social Media and Influencer Strategist
Pacaso
USA (Remote)
$52K/yr - $67K/yr (Est.)In-houseFull-timeSenior level
4 hrs ago
Social Media and Marketing Manager
Virginia, USA (On-site)
$50K/yr – $60K/yrMid Level2+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive Google Ads campaigns end-to-end across Search, Display, and YouTube to optimize ROI as a hands-on PPC specialist.
- Own planning, setup, and optimization of Google Ads campaigns across networks.
- Must-have: Minimum 2 years of Google Ads experience with keyword research and bid optimization.
- Standout: Strong analytics, conversion tracking setup, and performance reporting.
Job Description
Responsibilities
- Create and manage Google Ads campaigns (Search, Display, YouTube)
- Conduct keyword research and competitor analysis
- Monitor campaign performance and perform optimizations
- Manage budgets and improve ROI
- Perform A/B testing (ad copy, landing pages)
- Prepare weekly and monthly performance reports
- Set up and manage conversion tracking and analytics tools
Requirements
- Minimum 2 years of experience in Google Ads
- Strong understanding of Google Ads tools and strategies
- Proficiency in keyword research and campaign optimization
- Analytical thinking and problem-solving skills
- Basic knowledge of Google Analytics (preferred)
- Good communication skills
Preferred
- Google Ads certification (a plus)
- Experience with e-commerce or lead generation campaigns
